Intresting bit of information i found on a fellow a level blog

'Beware of Using Excessive Zoom:
It may look cool while you're shooting it, but in the final edit zooming often looks clichéd, and unless done with a very steady hand can often look amateurish.

And Excessive Special Effects:
Even the most basic video editing software has a myriad of of special effects for you to use; color changing, rolling edits, split screens.....it's advisable to use them sparingly. A good video isn't a showcase for how many effects you've mastered. It's usually better to use a couple of effects throughout the video to create a certain feel rather than use as many effects as you can to make a video exciting (if you need to do this, then maybe it's time to rethink your idea. or add some more footage - see Steps 4, 5 and 6).

But Think about Adding Sound Effects:A dramatic music video may be enhanced with some addition sound effects. If your video begins with someone walking down the street, you could add the sound of footsteps or ambient street noise over the intro. If you're making a video for someone else make sure they won't mind you adding sound effects to their perfectly crafted tune!

Don't Be Over Ambitious:A simple idea well executed is often more effective than a complex idea done badly.

And Ignore All I've Said:
The most interesting videos are made when the rules of convention are bent, buckled and broken, so keep experimenting and above all else, make something interesting. 

 'http://ryancarrolla2media.blogspot.com' 
'http://musicians.about.com/od/musicindustrybasics/ss/makeavideo_10.htm'


Whilst looking through fellow A2 media blogs (to get inspiration- not to copy i might add). I stumbled accross this intresting and useful bit of information, i will be showing this to my work mates so that we can take this information into account. So far we plan to use a sound effect over a clip in which emma is taking swigs from her shot glass. We only plan to use n square (unless it ends up looking awful) and a few other effects such as mirror and the brightening tool as we know how bad the schoools camera quality can be! Be it goes without saying that use of the 'stardust' tool and the 'lightnening storm' feature would look wrong and out of place, so although they look cool, in order to make a believable music video one must restrain themselves from using.